_ YOUR LOGO:ĭo you have a specific idea in mind for your logo?ĭo you want to use existing brand colours or a particular range of colours?Īre there any colors that you do not want to use?ĭo you have a particular font you would like to use – or ones you definitely do not want to use? What do you like or dislike about your competitor’s branding? Who are your main competitors and how do you differ from them? What do you want your new logo to achieve? What are your business short term, medium term and long term goals? If you are not a new business start-up – what are the reasons you want a new logo? It also helps to clarify our client’s vision for their business branding.ĭescribe in one sentence your business/service. It may seem like a long list but it is helps us to know what our client needs and expects from their finished logo/branding. There are certain questions we like to ask a client prior to beginning the logo design process.
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